Secret Passions: Underground Producers

Left: Calvados made by a friend of a friend in France. Right: Peach liquor given to us by a girl who works at one of the farmers’ markets we do.

Do you know someone who is obsessed with making kimchee? Or maybe beef jerkey? A wine-loving uncle who makes his own supply that consumes all his free time? An aunt who spends all her free time baking and giving away the goods to various church functions?

When we started our jam making, it was purely a means to use up all the fruit from an old backyard Blenheim apricot tree we had. Never in those early days did it ever occur to us that it could become a full-fledged business.

There are so many people around the world who are intimately obsessed with some sort of food or alcohol production that is a sideline, seasonal, or simply (as in our case) necessary hobby.

And yet, if you make something that causes friends and strangers who taste your creation to swoon, the question always is: what next?

While there are some like us who have devoted tremendous time, money and resources into transforming a hobby into a profession, there are others who deliberately avoid this path.
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For them, their secret passions are deliberately underground.

We will be focusing on the coming months on underground specialist producers. To meet the criteria, these people have to give away what they make and yet spend a significant amount of time and money on this passion. In terms of alcohol production, which if unregulated, is illegal, we will be very careful to shield their identities.

One of the interesting aspects of specialized food production is how these individuals found their calling. For many it is carrying on a family tradition, or perhaps learning a skill from a friend that somehow compelled them to master it.

If you know of someone who falls into the category of making a food or beverage with the utmost care and skill for perfection, and yet, they shun it as a money-making venture, or maybe they want to, drop us a line so we can profile them.

At the end of the day we want to learn more about the people and artisanal food and beverage products off the grid that is delicious, healthy and loved.

drop us a line: contact@welovejam.com