When It Comes To Food Is California Really Two States?

It makes perfect sense as a San Francisco-based food manufacturing company the majority of stores selling our products would be in northern California, but after two years of trying to get into stores in southern California we are beginning to think there is some unspoken, unseen barrier between these two regions. It really seems food-wise, California is two states.

Here is a good example. About two years ago, Whole Foods approached us about selling our apricot jam and bbq sauce and we said yes since we shop in their stores. However, for California, Whole Foods breaks the state into two regions, north and south and has northern and southern offices that deal with these areas. We were invited to the northern region and it has been a great experience. However, we have lots of customers in southern California who have been asking us for years to buy our stuff in Whole Foods. So, we did what we were told and applied to the southern CA Whole Foods to sell our products. Their grocery buyer rejected us – twice – and she offered no explanation. Luckily, we are sold in four amazing, independent stores in the Los Angeles area: The Cheesestore of Silverlake, Monsieur Marcel, Surfas and Thyme Cafe. But really, four stores in two years of trying? In Northern California we are in about 20 times that many stores.

We have spent a lot of time driving down south, visiting stores, offering samples and store owners and grocery buyers are enthusiastic about what we make. But there is one big problem: distribution. How do we get our stuff from San Francisco to a store in Los Angeles?

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So how do we get the jam and bbq to our four LA stores? We either drive the jam and bbq sauce down by car, have friends who are up here visiting from LA drive it down and drop it off for us, or we ship via UPS. In fact, we just shipped 216 lbs of jam and bbq sauce to one of our LA stores via UPS  – just because we don’t have a distributor down there. It took us half a day to pack things up.

If you are reading this and live in California, especially the southern region, and are wondering why welovejam, a California-based company, that buys almost all our ingredients and supplies from California farms and manufacturing companies, is not in your local store, keep in mind we don’t have an answer for you. Maybe someone does? Until the future day when we are in more southern California stores, you will have to do what most customers do, buy it from our website.